Marketing Challenge: How does a 175 year old newspaper company reinvent itself?
Solution: For A. H. Belo, the decision was to focus on what’s most important: their community and the best marketing solutions possible for their customers. In their rebranding as Belo Media Group, our top priority was to visually showcase a brand that delivers unparalleled advertising and marketing capabilities while supporting award-winning journalism that touches the lives of North Texans every single day. Gold, dark blue, and charcoal gray were selected as the new brand colors to visually articulate the historic legacy of their company, while contemporary fonts and carefully selected, color-saturated imagery complements the aesthetic with a modern feel.
To find out more about their rebranding efforts, visit them at www.belomediagroup.com